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NOSO

NoSo

When Are You Leaving?

    'When Are You Leaving?' is the second full-length album from LA-based Korean-American artist NoSo (Baek Hwong), and it marks a bold evolution in both sound and storytelling. Where their 2022 debut 'Stay Proud of Me' introduced a deeply earnest voice navigating identity and belonging - earning praise from NPR's All Songs Considered, Paste, The Guardian, and a stunning performance at Tiny Desk - this follow-up turns the lends inward with even greater clarity and confidence.

    Across a vibrant palette of disco grooves, jagged guitars, and atmospheric ballads, NoSo captures the quiet power of letting go - of fractured relationships, old narratives, and the need to be understood by others. The album is rich with emotional contrast: thorny truths wrapped in dreamy production, vulnerability delivered with the assuredness of an artist coming fully into their own.

    Self-produced and sonically fearless, 'When Are You Leaving?' is a coming-of-age record for anyone still in the process of becoming, and a testament to NoSo's place among the most compelling songwriters of their generation.

    TRACK LISTING

    1. A Believable Boy
    2. Sugar
    3. You're No Man
    4. Don't Hurt Me, I'm Trying
    5. DAD MADE TOAST!
    6. My Fault My Fault
    7. Who Made You This Sweet?
    8. But You Want Him
    9 .Nara
    10. Let It Die

    NoSo

    Stay Proud Of Me

      Stay Proud of Me is the debut album from LA-based Korean-American artist NoSo (real name, Abby Hwong). Their stage name is shorthand for North/South: a nod to their Korean heritage, and the inane origin question ("Which Korea are you from?") that so many Korean Americans inevitably face at some point in their lives. Across 10 tracks, NoSo indirectly grapples with the insecurities and frustrations that can arise from the Asian American experience, with the end result feeling like a balm for the alienated. Stay Proud of Me offers a deeply earnest coming-of-age story, a nuanced introduction to NoSo’s universe and Hwong’s rapidly expanding musical abilities. The marriage of their lyrics and captivating guitar performance feels magical, as if NoSo can open up portals to fantastic new realms, guided by an emotional honesty that breaks you down in one moment and fills you with joy in the next.

      STAFF COMMENTS

      Barry says: A beautiful collection of warm instrumentals and hazy percussion topped with Hwong's evocative vocals. Though the pieces often begin minimally, It ends up somewhere near the post-rock indebted orchestral fare of Daughter and the hypnotic electronic soundscapes of Jon Hopkins or modern 80's influenced synthpop.


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