Multi-hyphenate artist James Alexander Bright releases soulfully tender paean to romance 'Fall For You', backed with urgent funker 'Viper Flames'. This new music heralds James' third solo album, currently being recorded and mixed, which is planned for release via Athens of the North mid 2024.

On 'Fall For You' James says "You know when you've loved, to love is a magical thing. Whether it's an experience, an object, or a person; we've all loved and lost. The senses, vibration and elements have a wondrous strength and power. Love is the most powerful of all."

Following the release of !K7 debut album 'Headroom' ("Blissful choruses, sweetly nagging refrains and a lo-fi sensibility. Hard not to love" Mojo), James featured on Groove Armada's album 'Edge Of The Horizon', contributed 'Under The Sun' to the Too Slow To Disco: The Sunset Manifesto compilation and released single 'It's Alright' with Feiertag. His second album, the joyous 'Float' ("Vivid intermingling of buoyant breakbeat drum loops, sunkissed psychedelic folk song, retrofuturist synthesisers and hot buttered British soul" Test Pressing), was released in July 2022 with singles 'Drink This Water', 'Wheels Keep Turning' and 'Sundown' feat Fink paving the way. This was followed in early 2023 by 'Mirage In The Mojave' ("One hundred percent proof dancefloor ready" Louder Than War), an album of collaborations and reworks with cosmic Americana-disco DJ/producer duo Flying Mojito Bros. On radio his tracks have been played across BBC 6 Music (where he's recorded guest mixes for Tom Ravenscroft and Huey Morgan), Amazing Radio, Bandcamp Weekly, Worldwide FM, Soho Radio, KCRW, Triple J and BBC Solent (who chose his track 'Tigers Roar' to soundtrack Portsmouth FC's 2019 journey to Wembley – awkwardly James is a Saints fan).

A new project with Groove Armada's Tom Findlay as Bright & Findlay - married around their shared love of machine-led funk, outsider soul, 70s-80s nautica and 21st century basement disco - was released via Athens of the North in summer 2023. Solid tastemaker support included BBC 6 Music's Gilles Peterson, who included 'Slow Dance' amongst his tracks of the year, and Huey Morgan, for whom the duo recorded a Block Party mix.

STAFF COMMENTS

Paul says: Nestled proudly at the front of my record bag ready for my next Sunday session, Athens Of The North never fail to deliver the goods and this modern soul 7" is just the ticket.

TRACK LISTING

1. Fall For You
2. Viper Flames

James Alexander Bright's music is as visual a voyage as it is a sonic one; a kaleidoscope of colours that swirl, swoon, soar and sing. Stepping into his musical world is a multi-sensory experience, one where smooth grooves, wonky rhythms, dreamy melodies and immersive atmospheres coalesce to form their own sphere. “Sound as vision,” says Bright of the audio aesthetic he relates to and aims for. “Music you can bite into.”

Based in the Hampshire countryside and an illustrator by day, Bright’s world is often a dual one but one where elements overlap and inform one another. “I spend a lot of my day creating things visually and everyday life can be an assault on the senses, ”says Bright.“ Evening is my quiet time; time for my ears. Invariably I’m inspired by the things that people and creatures do in the dark.

”This creative duality extends beyond just the visual and the music too. It’s found deep rooted in the music itself, which explores a mix between lo-fi and hi-fi, possessing an intimate bedroom recording-like quality but with production that sounds glowing and golden. Similarly, the sunny sheen found in the music-via a kind of psychedelic pop meets electronic soul-is one born from dichotomy.“I feel at home in the deep south of England,” he says. “I’m in the middle of nowhere with lots of green land, fresh air and head space. I feel like the sunshine in the South in the summer months really reflects in my music. However, I tend to make music in the dark hours and winter months, so it’s almost like the music is my sunshine and happy place in these moments.

”The end result is also an album that exists in a dual world, one that at times has enough bounce and buoyancy to fill a dance floor-as on the disco funk strutting “Lead Me Astray”- and others feels perfectly suited to introspective headphone listening as on the breezy, woozy ambience of “Cala Llenya”.The latter track pays tribute to the Ibiza beach of the same name, whereas “Dancing with the Birds”- a delicate exploration of pastoral folk-is a nod to one of Britain’s most beloved treasures. “It’s based on a late night walk having just watched a David Attenborough documentary, featuring these beautiful birds that have a crazy mating dance. I love his documentaries and I was listening to a lot of Bert Jansch. The next night I had this vision of dancing birds come into my mind.

”Elsewhere Headroom touches upon, in Bright’s own words, 60’s sunshine doo-wop, mutant disco, and mystic mountain top vibes. It’s an album that explores a great deal yet even amidst its dualities it retains a sense of cohesion throughout. It’s a mixture that Bright feels pleased to have managed to juggle so seamlessly. “I think there is a good balance around experimentation on the record-a nice mix between fun and substance.”

TRACK LISTING

A1. Go
A2. Outside
A3. Lead Me Astray
A4. Cala Llenya
A5. Dancing With The Birds
B1. Gold
B2. Damn
B3. 6AM
B4. Kip On The Highline
B5. Friends (Lovers Lost)