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SWANSEA SOUND

Swansea Sound

Twentieth Century

    Second Album ‘Twentieth Century’ From Indie Agitators Swansea Sound.

    On their second album, Swansea Sound present a set of songs as infectious as anything from their previous incarnations. The raw energy of Hue’s old band The Pooh Sticks is still there; the indiepop sugar rush of Amelia’s Heavenly is still as sweet as ever. But these songs are laced with venom and sardonic wit.

    Swansea Sound have visited this terrain before: their catchy debut single ‘Corporate Indie Band’ was a sly tribute to a music scene that had lost all its authenticity, with its bands in hock to social media managers: corporate puppets play-acting at independence. In ‘Twentieth Century’, Swansea Sound take it a lot further, having a good look at the heroes of their youth – the fabled eras of rock, punk, post-punk, electro futurism – and considering whether the prophets that emerged from those scenes were of any use whatsoever.

    In ‘Paradise’, the electric synth-bleeps conjure up the dated futurism of the 1980s – with all its optimism about a digital nirvana: a nirvana that turned out to consist of Cambridge Analytica, OnlyFans, Spotify and chatrooms populated with incels. The song is as catchy as hell, and might remind you of Magazine. (Swansea Sound don’t think that the Twentieth Century was all bad.) ‘Twentieth Century’, the title track, plays out the egotism of a punk rocker in combat gear, armed with a decent major label deal, singing (with less and less conviction) about revolution: OK, that was grim. But ‘Far Far Away’ is a pretty straightforward love song to Pete Shelley. He was great.

    Other tracks turn their attention to the Twenty First Century: ‘Markin’ It Down’ is a duet between Hue, a vinyl obsessive, and Amelia, the owner of a second-hand record shop, with him searching for bargains amidst the over-supply of Yard Act albums, and her trying to suggest something older that might excite him. ‘Click It And Pay’ is a duet between a harassed home-worker doing some online shopping and the woman in the fulfilment warehouse who’s under pressure to pack his requisites. ‘I Don’t Like Men In Uniform’ (inspired by Hue’s ageing Yorkshire Terrier Kenny – once a fierce beast, now just grouchy), is about those blokes who used to be aggressive enough to fight anyone, but can’t quite find the energy for a scrap these days. Punk’s nearly dead.

    Final track ‘Pack The Van’ is a surprisingly elegiac pop song, looking right back to early teenage years, wondering if it’s still possible to access the undiluted idealism and excitement of youth. And decides that, yes, that isn’t out of the question...

    All these songs are indiepop, if you insist. They are full of earworms and they will make you want to dance. But they are also full of funny, complex, mordant ideas - and maybe that’s why you’ll want to hear them many times over.

    TRACK LISTING

    1. Paradise
    2. Seven In The Car
    3. Keep Your Head On
    4. Click It And Pay
    5. I Don’t Like Men In Uniform
    6. Twentieth Century
    7. I Made A Work Of Art
    8. Markin’ It Down
    9. Punish The Young
    10. Far Far Away
    11. Greatest Hits Radio
    12. Pack The Van

    Swansea Sound

    Live At The Rum Puncheon

      Swansea Sound started in the middle of lockdown. They realised that fast, loud, joyous, angry indiepop punk was the answer to being stuck indoors. Who needs introspection?

      Hue Williams is reunited with Pooh Sticks partner Amelia Fletcher (ex- Talulah Gosh, Heavenly). Rob Pursey (also ex-Heavenly) and Ian Button (Wreckless Eric’s live collaborator) provide the noise. Swansea Sound are the fast, acerbic and joyous past, present and future of indie.

      Four of the tracks were released as singles, all of them now impossible to obtain. ‘Corporate Indie Band’ was a limited edition cassette, ‘I Sold My Soul on eBay’ was a one-off lathe cut that got auctioned on eBay (with a £400 winning bid), ‘Indies of the World’ was a 7” inch single that briefly hit the UK physical charts, but immediately sold out and plummeted back out again. And then there was ‘Swansea Sound’: a requiem for a lost radio station; an anti-corporate lament - another limited edition cassette single.

      First track Rock N Roll Void gives a three minute revision session, just in case you’ve forgotten about The Ramones, The Kinks, The Buzzcocks and the brief explosion of indie noise pollution of 1986. Some of the songs are reflexive – ‘Swansea Sound’ and ‘The Pooh Sticks’. (Who else was going to write a tribute to The Pooh Sticks?) Others are searching for hope in the digital desert – ‘Let It Happen’, ‘I’m OK When You’re Around’, ‘Pasadena’, ‘Angry Girl’. ‘Je Ne Sais Quoi’ is pure pop throwaway fun. The others songs are dead catchy too, they just happen to express a sickness and a contempt for the state of things. ‘Corporate Indie Band’ is about a group who have mortgaged their creativity to a major label and sold their identities to an online marketing team of public schoolboys. Freedom of Speech takes a look at three contemporary ‘alternative’ music stars and considers how they’ve responded to BLM, the pandemic and the rise of right-wing populism. ‘Like self-serving arseholes’, is the unfortunate answer. (You won’t struggle to work out who the three ‘alternative’ stars are.)

      Swansea Sound took their name from a well-loved local radio station when it was given a corporate makeover in 2020. They even used the radio station’s abandoned logo. Like the indiepunk pop songs, something modern acidic and angry has taken up residence in a familiar, borrowed frame. You can throw yourself around to Swansea Sound like it’s 1986, but if you catch the lyrics you’ll remember you’re in 2021. (Sorry about that.)

      The Rum Puncheon, a notorious pub in Swansea, closed down decades ago.

      TRACK LISTING

      A1 Rock N Roll Void
      A2 I Sold My Soul On Ebay
      A3 I'm Ok When You're Around
      A4 The Pooh Sticks
      A5 Let It Happen
      A6 Je Ne Sais Quoi
      B1 Pasadena
      B2 Indies Of The World
      B3 Corporate Indie Band
      B4 Freedom Of Speech
      B5 Angry Girl
      B6 Swansea Sound


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