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IT HUGS BACK

Returning with a new album less than a year since the release of the acclaimed 'Laughing Party', It Hugs Back continue to work at their own pace, in their own space and in their own way; satisfying their own desires and defining their own successes, working undeterred and alone in their tiny Kent countryside studio. ‘Recommended Record’ – as a title, it’s a confident statement for the band's third album, their most accomplished, instant and joyful so far; a side-step from the freewheeling jams of their previous release, leaping headlong into a more concentrated pop-group sensibility whilst still maintaining the twists, turns and swerves that characterise the bandʼs sonic adventures. Following the release of ‘Laughing Party’, the band took time off while singer & guitarist Matthew Simms was recording a new album with his “other” band, the historic and influential Wire.

Reconvening It Hugs Back in the summer with a sheaf of new songs at the ready, it quickly became apparent to the band that they had struck upon a new sound and direction, resembling Nirvana playing Steely Dan. Whilst the distinctive hushed vocals and intricate guitar interplay that have become the unmistakable I.H.B. identity remain intact, a fantastic convergence and melding of new influences has emerged; from the pounding garage rock of 'Go Magic!', to the Beatles-y groove of 'Lower', to the almost Kraftwerk-with-guitars style of 'Piano Drone', displaying little trace of the homemade, zero budget recording process.

TRACK LISTING

01. Sa Sa Sa Sails
02. Go Magic!
03. Sometimes
04. Piano Drone
05. Big Sighs
06. Teenage Hands
07. Lower
08. Waiting Room
09. Skateboard Rhythm
10. Recommend Records

It Hugs Back

Laughing Party

    The members of It Hugs Back have now spent half of their lives making music together. In 2009 the band released their first album ‘Inside Your Guitar’ - “a remarkable debut, a record that wraps itself around you and doesn’t let go for a solid, dream-like 40 minutes” according to NME - recorded 4 BBC Sessions, and toured heavily throughout Europe. Since then the band have gone on to fill their time with an array of ventures, most notably guitarist & singer Matthew Simms joining the highly influential art rock band Wire. In the summer of 2010, the band started to regroup and record more regularly, initially not with the specific intention of making a new record, yet as the sound of the band evolved during many hours of creative improvisation, their second album almost created itself.

    It’s clear that the focus of this band is in the detail – from the layered noises and textures created over months of hard work together, to the distinctively thick vocal harmonies added to the sound, the desire to produce a record that can be played repeatedly yet encourages the listener to discover something new each time is at the forefront of their musical mission. The unquestionable diversity heard within ‘Laughing Party’ is a telling sign of the band’s varying influences and record collections. From the opening 15-minute interstellar jam ‘The Big E’, sonic guitar clatter of ‘Sit Tight’ and mellow grooves of ‘Massachusetts’ to the pure pop joy of ‘Happy’ and deceptively catchy ‘Half American’, It Hugs Back cover a lot of ground in this 60 minutes, each track working alongside the other to document the band’s experiments and explorations, their journey and discovery of what makes a record truly great.


    TRACK LISTING

    01. The Big E
    02. No One Should Know
    03. Massachusetts
    04. Half American
    05. Grown Old
    06. Sit Tight
    07. Strange Noise
    08. Happy
    09. Times Square
    10. Melting
    11. Never Get Tired
    12. All In One Day


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