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Part synth-pop classic, part future pop blueprint, the unforgettably catchy "I'm Not Your Toy" is set to be La Roux's next instant classic and is as sure to take up residence in your brain as its predecessors. With her own sci-fi disco ice queen style cut from the same iconic androgynous mould as Grace Jones and Annie Lennox and looking as otherworldly as Tilda Swinton in an electro remake of the Man Who Fell To Earth, La Roux has ripped up the 2009 pop star rule book, already becoming an accidental fashion heroine, a pop star as beloved of fashion journalists as much as radio DJs. Both 12" and CD single features remixes come from Data (big main room electrohouse smasher) and Jack Beats (another of their monster fidget jackers).