Our Brand Could Be Yr Life

Image of Bodega - Our Brand Could Be Yr Life

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Sometimes you have to move backwards to move forwards. Just ask punk cultural commentators BODEGA, whose new album sees them carve a new future from fuzz-soaked, consumerism-skewering shards of their past.

‘Our Brand Could Be YR Life’ is BODEGA's first album release through Chrysalis Records. “It’s something we’ve been wanting to do for years,” guitarist and vocalist Ben Hozie explains of ‘Our Brand Could Be Yr Life’ – a collection of catchy indie-rock ruminations on the slow-creep of corporate-think into youth culture, first written eight years ago.

‘Our Brand Could Be YR Life’'s 15 tracks explore indie-rock subgenres, self-critique and everything in between. "I think it’s our best- sounding record to date,” says Hozie, "I t’s got dance-punk. There's some shoegaze on there. There's slacker rock on there. There's psychedelic rock on there. R.E.M, too. We wanted to be another band in a long stream of missionaries, proselytising a certain type of rock subculture.” 


Barry says: It's been a couple years since Bodega's last LP, and 'Our Brand...' shows that the Brooklyn band have honed their propulsive, soaring garage-adjacent rock and with it brought in a wealth of perfectly integrated influences. Brilliantly produced and beautifully performed, it's definitely the most exciting of their releases to date.


Side A
1. Dedicated To The Dedicated
2. G.N.D. Deity
3. Bodega Bait
4. Tarkovski
5. Major Amberson
6. Stain Gaze
7. Webster Hall
Side B
1. ATM
2. Set The Controls For The Heart Of The Drum
3. Protean
4. Born Into By What Consumes
5. Cultural Consumer I
6. Cultural Consumer II
7. Cultural Consumer III
8. City Is Taken

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