About this item

Holly’s third full-length album "Proto" isn’t about A.I., but much of it was created in collaboration with her own A.I. baby, 'Spawn'. For the album, she assembled a contemporary ensemble of vocalists, developers and an inhuman intelligence housed in a DIY souped-up gaming PC to create a record that encompasses live vocal processing and timeless folk singing, and places an emphasis on alien song craft and new forms of communion. "Proto" makes reference to what Holly refers to as the protocol era, where rapidly surfacing ideological battles over the future of A.I. protocols, centralised and decentralised internet protocols, and personal and political protocols compel us to ask ourselves who are we, what are we, what do we stand for, and what are we heading towards?

"Eternal" follows the 2018 release of Holly and Jlin’s collaborative song "Godmother (feat. Spawn)". The skittering track, which was created by Spawn reimagining the artworks of her 'godmother' Jlin in a trained model of her mother’s voice with no editing or sample trickery, was praised everywhere from NPR to The Guardian to New York Times, and elsewhere. You can hear traces of Spawn throughout the album, developed in partnership with long time collaborator Mathew Dryhurst and ensemble developer Jules LaPlace, and even eavesdrop on the live training ceremonies conducted in Berlin, in which hundreds of people were gathered to teach Spawn how to identify and reinterpret unfamiliar sounds in group call-and-response singing sessions; a contemporary update on the religious gathering Holly was raised amongst in her upbringing in East Tennessee.

'There’s a pervasive narrative of technology as dehumanizing,' says Holly. 'We stand in contrast to that. It’s not like we want to run away; we’re very much running towards it, but on our terms. Choosing to work with an ensemble of humans is part of our protocol. I don’t want to live in a world in which humans are automated off stage. I want an A.I. to be raised to appreciate and interact with that beauty.'

Since her arrival in 2012, Holly has successfully mined the edges of electronic and avant garde pop and emerged with a dynamic and disruptive canon of her own, all while studying for her soon-to-be-completed PhD at Stanford University, researching machine learning and music. Her LP "Platform" closed out 2015 by gracing year-end lists from Pitchfork, The Guardian, NME, and The Wire. In the aftermath, Radiohead hand-picked her to open up their European tour. Just as "Platform" forewarned of the manipulative personal and political impacts of prying social media platforms long before popular acceptance, "Proto" is a euphoric and principled statement setting the shape of things to come.

STAFF COMMENTS

Matt says: Someone call Elon Musk! Holly Herdon offering the machines some piecework here, enlisting the ghosts of Terminator 2 to concoct a really quite cerebral piece of haunted-electronic-folk experimentation. Scared? You should be!

TRACK LISTING

01. Birth
02. Alienation
03. Canaan (Live Training)
04. Eternal
05. Crawler
06. Extreme Love (with Lily Anna Haynes And Jenna Sutela)
07. Frontier
08. Fear, Uncertainty, Doubt
09. SWIM
10. Evening Shades (Live Training)
11. Bridge (with Martine Syms)
12. Godmother (with Jlin)
13. Last Gasp