About this item

Japanese culture has long since developed a fascination with the cute, the innocent, the throwaway; it’s termed ‘kawaii’, more of a cult than a concept, and it runs through the veins of incoming hyper-animated four-piece Chai.

Hailing from Japan’s Nagoya region, the band formed around identical twins Mana and Kana, before close friends Yuna and Yuuki completed the line up.

Imagine a world dominated by bright colours and squeaky clean plastic, where endless cartoons and guilt-free meal times combine to offer hymns to empowerment, and a rejection of the mundane. Imagine Chai’s electrifying, hallucinatory, but wonderfully real debut mini-album ‘Pink’.

Plugged in to pop culture on a 24/7 basis, Chai practically have modems for stomachs and phone lines for veins. Just the first glitter-strewn belch to eminate from Chai, ‘Pink’ is the kind of guilt-free hyper-pop overdose you’ve waited your entire life to hear. It’s cute, but beneath the surface there’s a whole new world to explore.

TRACK LISTING

Hi Hi Baby
N.E.O
Boyz Seco Men
Horechatta
Fried
She Is Kitty