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Everett True

The Electrical Storm

    My name is Everett True. You may not know who I am, so I will attempt to introduce myself. I released the first record on Creation Records, and then fell out heavily with the label’s founder Alan McGee—so heavily in fact that he was in denial for 30 years he ever released a brace of records by me.

    I was the first music critic to write about Sub Pop Records, and to this day do not understand why Tad and Dickless didn’t get to be the biggest bands on the planet. Entertainment Weekly reckoned I was “the man who discovered grunge” (1992) but that would imply that I lifted up a rock and there it was underneath, scuttling

    busy. Kurt Cobain called me the “biggest rock star critic in the world”, but he was being sarcastic doubtless. Jonathan Donahue of Mercury Rev called me “our generation’s Lester Bangs,” but frankly I’m better than that. I founded two self-published magazines in the 2000s—Careless Talks Costs
    Lives and Plan B Magazine. One sold enough to keep several of us off the dole for several years, the other didn’t. Both were fantastic, mostly down to other contributors aside from me. =

    I have written several books, a couple of which are still in print (the ones on the Ramones and Nirvana). The Electrical Storm (illustrations by reclusive French genius Vincent Vanoli) is a collection of stories from my life. A collection of short stories, with the names often omitted because I am intrigued as to whether they stand up without a famous name attached. If you think about them enough, mostly it is obvious who they are about.

    I have long been a proponent of DIY culture and so, rather than going for the big bucks, I crowdfunded the book via Indiegogo.

    Otherwise known as Grunge: My Part in its Downfall, being an attempt to recollect a life probably best forgotten, the life of Everett True. Sad racy stories. Downbeat enthusiasm. Funny, cruel, clever, brutally honest ... once you’ve read this, you will never be able to take music criticism seriously again. Like you ever did.

    Everett True

    101 Albums You Should Die Before You Hear

      Everett True et al. present a sardonic and hilarious look at a collection of albums they believe to (only just) be worthy of the paper they are actually written on. Deeply opinionated, but well reasoned critique, a must for any music fans.. whether you like the albums or not! 

      "Music criticism has never been about the music. 

      It can serve as a consumer guide, sure but surely some of it's other prime roles are to entertain, provoke, challenge, enlighten, increase enjoyment of music and life and seek to enable and embolden the art it is intimately entwined with" 


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      M. Ward aka @mwardtweeting new album What A Wonderful Industry out today. Available on clouded clear vinyl. 🦈… https://t.co/KOwpuZwexW
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      New album from @SteveMasonKBT About The Light. Limited indies exclusive silver vinyl edition. 👌🏻⚪️… https://t.co/LPsGlMCuoN
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