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HERBIE MAY

Herbie May

Uphill / Apple

Second single from Herbie May - the Todmorden dwelling singer / songwriter from The Lounge Society who also heads up the Red Liquorice label, responsible for that Lily Rae Grant 7" earlier in the year.

"Uphill" is a jaunty acoustic number detailing the juxtaposition of modern life, balancing dreams against financial constraints, taking in the moment against being dragged along by the rat race and following your heart against people's expectations. It's clever and witty without being smug; infact it's catchy, sincere and beautifully articulated. With Herbie's slacker guitar chops and interesting chord progressions fast becoming his signature playing style. Very nice.
"Apple" has a slightly larger sound, with more distortion, heavier chorus and a thicker instrumental mix which goes towards creating quite an anthemic slice of indie-rock with stylistic inflections which should pique the interest of any Go-Betweens fans. I've not worked the lyrics out on this one yet (give us a lyrics sheet Herbie!) but I'm sure they offer more moments of commentary and wisdom that belie Herbie's younger years. I really do think we're in the presence of a very promising songwriter here...

Much like his first single, the 7" comes wrapped in vintage photography of the Calderdale Valley (Hebden Bridge, 1957) and somehow continues the small town, folk-informed lineage of yesteryear into the modern northern creative powerhouse it has become more recently. Highly recommended by us here at Picc HQ! 


STAFF COMMENTS

Matt says: Loving this stuff on Red Liquorice. Label head Herbie May drops his second single after bringing the sounds of Lily Rae Grant and Pareidolls into focus.

TRACK LISTING

Side 1
A.Uphill

Side 2
B.Apple

Herbie May

Bleedings / Shoelaces

First single on Red Liquorice Records - the label started by Lounge Society member Herbie May. It's Herbie who contributes two tracks to the label debut (with Lily Rae Grant quickly following up with the 2nd release...).

"Bleedings" is a woozy and laid back song reminiscent of a young (and drunk?) Bill Callahan. The lyrics belie Herbie's young age, as does his intimate mic technique and effortless strumming. Infact the whole track feels like its been birthed completely organically with little manipulation between the song's conception and it's recording. A subtle masterpiece. 

"Shoelaces" takes the same stylistic cues - gentle strumming, hushed vocals, transparent production - with Herbie's lyrics again the focal point. You'll want to decipher every word! 

Really strong stuff from Red Liquorice - a label to keep an eye on through 2026! 






STAFF COMMENTS

Matt says: More magic from the Calderdale valley! We were introduced to Red Liquorice last week with the incredible Lily Rae Grant 7". This is their first release, by label founder Herbie May (from Lounge Society). An equally heartfelt, sincere and warming record with clever lyrics and charismatic guitar playing. I'm already keen to hear a full album by both of these cats (Herbie & Lily)! Defo a label to keep an eye on.

TRACK LISTING

A. Bleeding
B. Shoelaces


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