Having first appeared on the live circuit at the tail-end of 2023, The Itch’s pairing of undulating dancefloor fillers and disenchanted pop songwriting quickly saw their name passed from one gig goer to another despite a notable absence from social media; as word-of-mouth spread about an act tessellating New Romantic and rave influences on the capital’s sticky-floored circuit.

Live bookings from notable publications ensued alongside a run of support slots which threatened to hijack the limelight and a tide of offers from major festivals including End of The Road, Wide Awake and Latitude - all before the release of 2024’s debut single, ‘Ursula’.

Steering the project are Georgia Hardy and Simon Tyrie. After meeting as teenagers at an open mic night, the two swapped music recommendations online, exposing each other to new genres and a collaborative relationship blossomed. They learnt to DJ and put on club nights in their hometown before moving to London where they began writing, recording and producing music themselves in their makeshift home studio, leading them to develop a style that’s uniquely their own.

TRACK LISTING

The Influencer
The Influencer (Gabe Gurnsey Remix)