The album has been compared to the very best of what these musicians have achieved with the refreshing return of classic British songwriting, ‘tempered with space and dimension as a meticulously put together tract of sound in an age when class-A playing is often overlooked’ (Jason Holmes, Huffington Post) Coming together to take centre stage at last, The Family Silver have drawn upon and garnered their talent, top-flight pasts and experiences to make a record that serves as a reminder of what today’s music scene is missing. However, they have also hatched a novel plan that has seen the modern medium of crowd funding empower them with full creative control and a route to market that engages with existing and attracts new music fans directly.
Steve White explains, “This all came about when a friend of mine who runs a building firm in south-east London told me that he was looking to do some altruistic stuff. He was interested in financing the recording of the album and there wasn't any point wasting time going through a conventional record company. You have to work out new ways of engaging with fans, and we chose the PledgeMusic platform that has helped raise the necessary finance for pre-sale, marketing and promotion."
It’s a strategy that has paid off, with The Family Silver achieving 140% of their original funding target – and it’s still growing, along with the band’s plans to work outside of the box using new ways to present and promote their music both live and on record. ‘Electric Blend’ has been co-written and includes some Matt Deighton compositions, such as ‘Overshadowed’, described as ‘a soaring piece of folk-rock that has you wondering why music like this has disappeared from the airwaves.’ "I haven't been in a situation like this for 15 years," says Matt. "This album is greater than the sum of its parts. Steve and Damon have brought all their experience to it and have transformed my expectations." Steve White concludes, "Electric Blend is a body of work, and a very traditional one. Like Pink Floyd or Led Zeppelin once did at the rockier end of the spectrum – when they'd make a record and say to the paying public, make of it what you will - that's the spirit in which we made the album." The only difference is we’ve chosen a very modern way of bringing it to market.