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McSweeney started writing his Americana-tinged, folksy solo material while teaching English in Italy, following the break-up of his first band, Faded. Upon returning to his native Sheffield, he continued to write songs inspired by the likes of Low and Papa M, and was invited to record some tracks by a local studio. McSweeney became a fixture on the local live circuit, with his intense, brooding live performances. Following a self-released album last year, he now releases his debut single on Kids. "Postcards", one of the stand-out tracks on the album, showcases McSweeney's extraordinarily powerful voice. His deep vocals resonate over a maudlin yet uplifting backdrop with an emotional depth that recalls the quiet menace of The Bad Seeds. Reference points also include Lou Reed, Leonard Cohen, Will Oldham, King Creosote maybe even Richard Hawley, and strangely Tracey Chapman! A stunning single.